Harley-Davidson Motorcycle Sales

6221 West Layton Avenue, Milwaulkee, WI 53220

Fuel Your Passion for Riding (and Digital Storytelling): Join the Legendary House of Harley-Davidson as a Motorcycle Sales Associate!

Are you ready to turn your love for motorcycles — and your social media savvy — into a career that’s as thrilling as the open road? is HIRING NOW and looking for a techâ€'savvy Motorcycle Sales Associate to join our winning team!

At House of Harley-Davidson, we don’t just sell bikes — we help put dreams in driveways, on the showroom floor and online, connecting riders to the freedom, adventure, and true Harley lifestyle. You connect with customers, create scroll-stopping content, and know how to operate a CRM. You’re not just a salesperson — you’re a digital-age closer who lives the Harley dream.

In this role, you’ll blend traditional sales chops and a customer-first mindset with digital content skills — using CRM follow-up, short-form video, and social engagement to drive foot traffic, grow your personal brand, and help every rider find their perfect Harley.

Ready to ride? Apply today and let’s make every sale a story worth sharing!

We offer:

• $40,000 - $80,000+ per year, uncapped commission, monthly AND performance bonuses  
• Health, Dental, Vision, and Life Insurance 
• Paid time off
• Employee discounts 
• 401(k) retirement plan with employer match — We invest in our team! 
• A growing organization with room for advancement! 
• Paid training through Harley-Davidson University!

What You’ll Do:

• Engage & Convert In-Store & Online: Connect with prospects face-to-face and via CRM, social DMs, comments, and email — understand their riding dreams, qualify leads, and drive them into the showroom for test rides.
• Expert Storytelling: Share your passion for Harley-Davidson — on the floor and behind the camera. Film and edit short-form content (Reels, TikToks, Shorts) that highlights featured bikes, delivery celebrations, and customer spotlights.
• Campaigns That Sell: Conceptualize and execute mini social campaigns (e.g. “Bike of the Week”) — track views, engagement, and click-throughs to fine-tune content that turns scrolls into signed deals.
• Build Your Brand as a Harley Ambassador: Grow your personal following by posting expert tips, lifestyle content, and customer testimonials — so prospects think of you first when they’re ready to buy.
• Deliver Legendary Service: From that first online “hello” or walk-in greeting through selection, financing, and delivery, create a seamless, memorable experience that turns buyers into lifelong Harley fans.
• Foster Lifelong Loyalty: Leverage social touchpoints and in-person relationship building to turn first-time riders into advocates — inviting them back for gear, events, and referrals.

What We’re Looking For:

• Digital-First Sales Pro: 2+ years in sales (motorcycle/automotive a plus) or a natural connector — driven to hit KPIs, build trust, and close deals both in person and online.
• On-Camera Content Creator: Comfortable in front of the lens (or eager to learn) with hands-on or quick-learn experience in CapCut, InShot, Canva — and a knack for crafting short-form videos that engage.
• Social & Viral Instincts: You scroll TikTok, engage on Reels and Shorts, and know exactly what hooks viewers — then turn that engagement into showroom foot traffic and qualified leads.
• CRM & Data-Driven Closer: Fluent in Salesforce (or HubSpot), you keep your pipeline organized, use metrics to prioritize follow-up, and leverage data to optimize every sales conversation.
• Passionate Rider & Brand Ambassador: You hold — or will obtain — a valid Class M motorcycle license in Wisconsin and live the Harley-Davidson lifestyle, bringing authenticity to every customer interaction.
• Relentlessly Driven: You’re a confident communicator who thrives on challenge, embraces feedback, and won’t stop until you’ve turned today’s prospect into tomorrow’s advocate.

Why Join Us:

• Be part of an iconic brand that stands for freedom, individuality, and adventure.
• Grow your career in a supportive, team-focused environment where hard work is recognized.
• Enjoy exclusive access to Harley-Davidson products, events, and the area’s leading compensation package.

Ready to Ride with Us?

Turn your passion into a rewarding career. At House of Harley-Davidson, you’re not just selling motorcycles — you’re helping riders chase their dreams and create unforgettable experiences.

We are an Equal Opportunity Employer.
All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, gender orientation, or other
protected status.